The great Social Media race…will you be left behind?

January 23, 2018

Social Media is a no-brainer! The opportunities that come with social media are endless, no matter which industry you are in. If you want people to know who you are, then it’s important to put yourself on these Social Media platforms and exploit them to the fullest. Social Media is no passing fad,it’s real, it’s happening fast, and its here to stay.

There are over 1 billion people using Facebook presently. How can you expect to get ahead if you are not engaging with your customers? Your customers are online. You should be too.

By definition, Social Media is just a manner of communication and a means to interact online with your stakeholders and consumers. It is a way to decrease the gap between your business and your consumers. People have access to information instantly and can engage with it at any time. Let your Social Media sell for you.The key to this is ensuring that you manage your Social Media successfully.

According to Forbes magazine, the top 10 benefits of Social Media marketing are:

  1. Increased brand recognition ( Increasing your visibility is valuable)
  2. Improved brand loyalty. (brands who engage on Social Media channels enjoy higher loyalty from their customers.)
  3. More Opportunities to Convert. (When you build a following, you’ll simultaneously have access to new customers.)
  4. Higher conversion rates.Social media is a place where brands can act like people and this is important because people like doing business with other people, not with companies.
  5. Higher Brand Authority. (Interacting with your customers regularly is a show of good faith for other customers.)
  6. Increased Inbound Traffic. (Without Social Media, your inbound traffic is limited only to the people already familiar with your brand.)
  7. Decreased Marketing Costs. (According to Hubspot, 84% of marketers found as little as six hours of effort per week was enough to generate increased traffic!)
  8. Better Search Engine Rankings. (SEO is the best way to capture relevant traffic from search engines)
  9. Richer Customer Experiences.(For example, if a customer complains about your product on Twitter, you can immediately address the comment, apologize publicly, and take action to make it right. Or, if a customer compliments you, you can thank them and recommend additional products.)
  10. Improved Customer Insights. (Social media also gives you an opportunity to gain valuable information about what your customers are interested in and how they behave)

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Want people to talk about your brand?

The consumer experience, which has always been important has shifted onto a different space. The business has to shift with it so that they ensure that they can still contribute to the consumer experience.  If your business has no online presence then the likelihood of people recognising your brand decreases.  

Your Social Media should be an extension of your current brand! Social Media cannot replace it. It should reiterate and solidify your brand and projects it forward. Embracing the online space opens up even more doors. Your company can elevate themselves further by considering branding, SEO, public relations, sales and so much more.

The benefits and opportunities are becoming more apparent, aren’t they? Feedback from your target market is almost instant. The business of social media is so much more than marketing. For you to use social media effectively, content is required. Meaningful and authentic content. Content creation is a big deal.

People are communicating and sharing at all times all across the world. Your store is never truly closed. Trading hours are going to be a thing of the past. This is good for business. Your brand presence grows while you sleep at night. Sound good? Get involved!

What can we do for you?

Get in touch to find out how we can assist you in the ever evolving digital space, there is no better time than now.